Sales going down? time to act
There could be many reasons why sales have started to fall. Every business owner knows that customer service, availability and pricing are important. What many owners do not consider is the effect on the business of their existing website.
A Mystery Shopper visit could help
Mystery Shopper visits have been used by many companies for years to evaluate the customer experience to business premises, including stores, restaurants, garages, hotels, shops, pubs etc. Nowadays many companies provide a website for the benefit of existing and potential new customers. Knowing what happens when a visitor arrives at a website is now considered a priority by successful companies of any size.
How an on-line visit works
The average visitor has found your website from searching or followed a link from articles, blogs, business directories or even your published brochures. 8-10 seconds is all the home page has to connect and interest the visitor. Does the page load quickly, is the information laid out in an organised manner, are there easy ways to make contact?, you might think so, but what does a potential customer think? If you don’t know what visiting customers do, you have lost a very important source of business information.
A Mystery Shopper has the knowledge and experience to evaluate a website from a visitors point of view and produce a detailed report on what actions should be taken by the business owner or manager. If you don’t know how many visitors view your website and what they do, you have failed.
What you get
With approximately 61% of the UK public using a mobile device to access the Internet, the most important step is to make certain the company website is responsive. See here for a good description of a responsive website. Apart from potential customers moving on to another website, Google will severely penalise any website in search results if it is not responsive. A Mystery shopper or secret shopper works for you, to independently report on many aspects of an existing company website. This is more than a website audit, this is really what happens when visitors land on your website.
Just complete the simple contact form now and we will respond quickly to your enquiry. Not convinced?, see a YouTube video for the UK market then make contact.