What is a “Home Page”
According to Wikipedia, a “Home Page” is the first, start page or landing page from a web search engine. This simple fact makes a Home Page very important, but it is also misunderstood. A Google search for the two words finds 2.850.000.000 results. Not going to be easy find your website in that number. For the normal business person this is not interesting until it is realised that this can affect sales and profits.
Anatomy of a website page
A web page has a number of important parts.
- Page name
- Text content
If your first page is called home-page, home_page or homepage it should be changed because this is one of the most important parts that Google and Bing index. The name needs to identify the company and keyword in some way. This is not the same as the title.
If the page name, title, description, contents, images and links contain the keyword then the search engines will understand what the page is about and index it correctly. Each page in a website needs to have a different keyword and only one for best results. For the first page this could be a brand name, company name or product.
The title explains to the search engine what the page contains and should be between 120 to 150 characters in length. Google has change this amount but still good practice to aim around this figure. Including the site name is important.
This describes the page contents, using the keyword and has around 135-150 characters.
The information that the visitor will read. For the “Home Page” this should explain what the website is about and provide links or menus to additional information. The recommended minimum is 300 words and should naturally include the “Keyword” 2-3 times.
Images play an important part in the web page layout, making it interesting and informative to the visitor. The image “Alt” tag should contain the page keyword.
There are off page links which connect to other websites and internal links which guide the visitor further into the website and additional information.
Final thoughts on a Home page
If any of these important stages are missing or created incorrectly, then the results for the page will a lot lower down in the search results. This means that the website will not receive the number of visitors it is trying to attract.
These steps need to be repeated on every web page and all the pages linked together with a website site map. If you would like to know more please use the Contact form in the menu bar.